User Experience Research Planning Including:
✰ UX research strategy
✰ Create a research brief
✰ Review existing and historic quant/qual data
✰ Define personae research (if required)
✰ Prepare research engagement: participant screener and recruitment management
✰ Choose mixed methodology: in depth behavioral or attitudinal studies, remote, onsite or observation and usability lab based studies, experience sampling and or diary studies.
✰ Implementing and collating research
✰ Stakeholder workshops
✰ Stakeholder and team research debriefs and presentations
The results: Insights into real customers requirements based on in depth user research, to inform the design of your products and services
Information Architecture Including:
✰ Navigation of header and footer menu structures (based on open and closed card sort testing)
✰ Information organisation based on users familiar mental models of existing sites
✰ Information relationship and web page structure best practise
The results: Happier, satisfied and highly engaged users, who easily engage with your products and know intuitively where to go to find things.
Interaction Design including:
✰ UI Patterns
✰ Device Strategy
✰ Research & Analytics
The results? Higher sales and revenue. Satisfied and highly engaged users.
✰ Customer loyalty
✰ Core messaging
✰ Visual identity
The results? Highly engaged customers, repeat sales and increased revenue.