The No BS Plain English Guide to User Experience


User testing often reveals surprising and unlikely ways customers use your products and services. 

Do you wonder what the term user experience means? Do you think it’s some kind of pseudoscience? If you do, then read on.

Here are my 8 user experience tips to show you how to tailor content to your customers needs, so that they can’t possibly ignore you.

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How to Flex Your “Left-Brain” by Mastering the Art of User Testing

The first iteration of the Airbnb website. A beautiful example of minimum viable product.

LAUNCH TIME: Behold the first iteration of the website, 2010. A beautiful example of minimum viable product.  Note how the homepage is all about them.


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AFTER: 2015 The homepage is now all about the customer. Every design decision, has been informed by user research over hundreds of iterations.

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Learn How to Swim Naked Through Shark-infested Waters


Justine Musk, first wife of billionaire Elon Musk, knows a thing or two about wealth and hard work — her ex-husband is a founder of PayPal, CEO of Tesla and SpaceX, and has an estimated net worth of $12.1 billion.

Justine’s recent reply to question “Will I become a billionaire if I am determined to be one and put in all the necessary work required?” and reply posted recently on Quora is a fascinating insight into the mind of what qualities it really takes to build a successful business.

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