Do you think ‘user experience’ is some kind of pseudoscience invented to make the lives developers and stakeholders more complicated? If so read on, it might just change your mind.
How to Master the Art of Usability Testing
Building a digital business is fundamentally an experimentation in search process. If you’re not getting deep into the minds of your customers using deep research and testing techniques, it’s going to be really hard to get them to use or buy anything you build for them. “Entrepreneurship is fundamentally an experimentation in search process.” Chuck Eesley – Assistant […]