• Client: Foodnation Network Ltd
• Launch: 09/2012
• Service: User Experience/User Interface Designer
• Tools: Adobe Illustrator, Photoshop, Image Ready. TextMate
• Framework: HTML5, CSS3, Javascript
• Data: Google Places API

I was excited to be chosen from 152 entrants, as a winner of a Geovation Award for my design ofthe Foodnation GPS enabled mobile app. Geovation are the R&D department of Ordnance Survey.
Are You Ready? By 2030 supply & demand issues will severely effect global food systems. Foodnation is a foresight iPhone, iPad and Android App funded by Ordnance Survey.Data via Google Places API.

Discover over 100,000+ local food suppliers at your fingertips. Built by @loula8_ and @rwky_ ✰ EXPLORE & FIND: ✰ Organic Farms ✰ Food Hubs (coming soon!) ✰ Vegbox Schemes ✰ Farmers Markets ✰ Bakery ✰ Cheesemongers ✰ fishmongers ✰ Community Supported Agriculture Groups

www.food-nation.co.uk

• Client: Foodnation Network Ltd
• Launch: 12/2011
• Services: User Interface Design
• Tools: Adobe Illustrator, Photoshop, Image Ready
• Testing: Testflight, iOS Simulator: V 4,5 & 6 Android: 2.0, 2.2, 3

Foodnation's iOS icon design reflects the brand values, fresh, in-season and locally available. An icon that would stand out from the crowd in iTunes Lifestyle section was the brief! Red is a good call to action and the blue background stands out well against the iPhone's home screen. Foodnation's icon design changes with the seasons,we also incorporated a pumpkin app for autumn time.

Download Foodnation :: iPhone App Available on iTunes

Download Foodnation :: Android App Available on Google Play

• Client: Foodnation Network Ltd
• Launch: 12/2011
• Services: UX & UI Design and founder
• Tools: Adobe Illustrator, Photoshop, Image Ready. jQuery Themeroller.
• Testing: Testflight, IOS 4,5 & 6 Desktop iPhone and iPad Simulator. Android: 2.0, 2.2, 3
• Development: Rowan Wookey
• Data: Google Places API

✰ Foodnation's iPhone application graphics and user interface was designed using photoshop and illustrator. ✰ The user experience was built and tested using jQuery's mobile Themeroller. ✰ Tested via an alpha application testing group which we selected via Twitter. ✰ User testing and feedback was implemented through TestFlight and Google Docs questionnaires. ✰ By using GPS customers would detect their location and the app would display their nearest food producer details, including secondary information such as fresh produce currently in season and where to buy it.

Download Foodnation :: iPhone App Available on iTunes

Download Foodnation :: Android App Available on Google Play

• Client: Benna Harry
• Year: 2010-12
• Services: Co-founder, User Experience
• Tools: Adobe Photoshop, Google Analytics, Google Adwords, Webmaster tools, Mailchimp
• CMS: Magento Community Edition

☆ Defining project needs and content strategy to define CMS needs including content creation and editing, content delivery, taxonomy management, curation and page composition, workflow, and continued ad infinitum. ☆ Brainstorming key tasks (based on the content model, editorial calendar, and content inventory). ☆ Sketching workflow diagrams for each task. ☆ Sketch wireframes of key interfaces. ☆ Estimating the editorial time required to complete each task.
✰ Project lead a team of 3 people, as well as an individual contributor. Managing and implementing the website User Experience including: Organising migration from NOP's CMS to Magento's CMS, including modelling, information architecture design, interaction design and usability testing. ✰ Presenting the results and design rationale for changes from NOP to Magento both verbally and visually. Structuring site categories based on best performing keyword phrases. ✰ Managed engineers, ensuring that the right check out interactions were tested and that they fully understand the findings of the study and its associated recommendations. ✰ Increased sales conversion rates and shopping basket totals by redesigning a simplified and seamless checkout process using photoshop and briefing developers. ✰ My redesign and enhancement of user flow resulted in a 300% increase in sales conversions and 50% increase in total shopping cart value in within four weeks of implementation and continues to rise.

www.Benna.co.uk

• Client: Craftnation.com
• Launch: 12/2010
• Services: UI/UX Design and founder
• Framework: HTML, PHP
• Wireframing: HotGloo, Adobe Photoshop, Illustrator

Described as 'hot or not' for designer goods! Craftnation.com was launched to give designers valuable feedback by Craftnation members. By casting votes to rate designer prototypes and pre-order their most favourite designs, the theory was designers could save time and money and reduce the amount of unwanted goods that are produced and end-up in landfill. ✰ The most popular designs went into our time-lined daily deals, where customers could pre-order. ✰ Co-founded with developer Alice Still. ✰ Craftnation.com is now closed but please view our YouTube channel which is still popular.

www.craftnation.com :: You Tube interviews with Designer Makers (91,586 views)

• Client: LoulasBoutique.com
• Year: 08/2005
• Services: Web design UI and UX
• Tools: .net ecommerce CMS. Yuk.
• Start-up Lesson: Learn to build your own website. You need deep pockets to take risks.

✰ LoulasBoutique.com was an ecommerce boutique for high-end luxury jewellery. ✰ Voted No 2 in The Independent's *Top 50 Best Jewellery Websites* under Chanel which was No.1 ✰ Est. in 2006. I had recently left Liberty of London, and knew there was an opportunity to offer an ecommerce platform to emerging British jewellery designers. At the time British jewellery designers had not taken advantage of the growing online demand for British design.

www.louasboutique.com is now closed

• Client: MyEhive.com
• Year: 2006
• Services: Website UI Design
• Tools: 3rd party .net ecommerce CMS
• Start-up Lesson Learned:You need deep pockets to take risks.

✰ MyEhive.com was an ecommerce creative community to help crafters make a living doing what they loved. ✰ Sell handmade, handcrafted or fair trade goods, including gourmet food supplies, jewellery, stationery, accessories, clothing, art, knitting, crochet, children's goods, household furniture, vintage, bath & beauty and off-the-wall quirky goods.

www.MyEhive.com :: Animation (1 minute)

• Client: BerkshireGardening.co.uk
• Year: 03/2011
• Services: UX/User Interface Design
• Tools: Adobe Photoshop. TextMate.
• Framework: HTML, Javascript

✰ BerkshireGardening.co.uk is based in Windsor, UK. Gareth the owner wanted a showcase website which would drive traffic for one of their 5 SEO search terms "gardeners berkshire". ✰ They now rank No. 1 on google for this term. ✰ Project leader as well as an individual contributor, I managed and implemented website user experience and interface design. ✰ Organising migration from a Tumblr Blog to a virtual private server including: modelling, information architecture design, interaction design and usability testing. ✰ Presenting the results and design rationale for changes Tumblr to a VPS verbally and visually and structuring site categories based on best performing keyword phrases. ✰ Increasing traffic and enquiry rates by 300% over 12 months after implementation. ✰ This resulted in a 200% increase in bookings only four weeks after launch.

www.berkshiregardening.co.uk

• Client: Energeau.com
• Year: 2011
• Services: Web & logo design
• Tools: HTML, PHP. Photoshop. Illustrator

✰ Energeau.com sell sports drinks to health-club members via a unique IQ vending machine and subscription model. ✰ By reducing plastic bottle usage health clubs can reduce their club's carbon footprint. ✰ Energeau.com's brief was to build a UK microsite to showcase their product. ✰ Logo design.

www.energeau.com