The Plain English Guide to User Experience


Do you wonder what the term user experience means? Do you wonder how some companies design their content as if they already know what you want, making it a joy for you to engage with them. Here are 8 steps to show you how to tailor content to customer needs, so that you can be so good they can’t possibly ignore you. Step […]

Why 70% of Customers Who Were About to Buy Your Product, Didn’t (and how to fix it)


That means for every $5,000 you make on sales another $10,151 disappears into thin air. Over a year that’s $121,812. GULP. I’m an abandonment detective and what I’ve found is on average for every 100 customers that add your gorgeous products to their shopping cart  — 70 of them will abandon the sale* I love analysing Google Analytics […]

How to Generate Endless Ecommerce Revenue by Mastering The Art of User Testing


Has your e-commerce revenue recently taken a turn for the worse? Do you wonder how your competitors generate endless revenue while your website gathers dust? Are you frustrated because you want to increase your e-commerce sales, but don’t know how? Building an e-commerce business is fundamentally an experimentation in search process. If you’re not getting deep […]

[Case Study] How The Wet Shave Club achieved $100,000 in Revenue in only 6 months (with a tiny investment)

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Sales are the lifeblood of every business. No, it’s not only about about being passionate and doing what you love, although that can buy you a ticket to the club. Passion alone will not pay your bills. Knowing what to sell, how to get started and when to take the plunge, is how you win big. Let’s take a close […]

8 Tips and Tricks to Start a Subscription Box Service from Scratch

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Do you already sell a great product, that solves an ongoing customer problem? Are you frustrated because you know your customers need your products more than just once or twice a year, but you don’t know how to package your goods and services into a weekly or monthly ecommerce subscription service? I’d like to show […]

Sick of No Sales? Yes, the Truth Makes You Stronger

Come out from behind there! It's way more fun to talk to real people.

Are you using your blog or ecommerce website as a shield to hide behind? Are you frustrated because you think your products or service are great, but you’re not sure if your readers or customers agree? Do you wonder how to turn a few visitors or sales a month into an avalanche? Let me show you a positive way of seeking […]